FLAYSH
brand

Void first

Black is the material, not the background. Most of every frame is dark, and cutting to black is part of the rhythm. Light is spent like a rite.

• 55 to 90% of any frame or page is void
• Cut to black before a drop so the hit lands
• One glow inside the dark, not many

• Fill frames edge to edge
• Soft grey or gradient backgrounds
• Haze that lifts the blacks on a projector

Red is a signal

Red is the pulse: line, crack, glow, emitted light. Electric violet is its partner for halos, shapes and second accents, but never its equal. Red is never fire.

• Red on the one thing that must be seen
• Violet behind or around the red: halos, shapes, big type
• One red word per title or caption

• Red as fire, embers or smoke
• Violet as loud as red, or CTRL+F's purple-magenta
• Rainbow or cyan / yellow / acid accents in the brand

Specimen

Living things documented by a machine. A flower, a root, a nerve, a creature, held still by crosshairs, leader lines, coordinates and file names. Science as a ritual, not a museum.

• One organism or subject per piece, measured
• Real labels: coordinates, BPM, set times, venues, file names
• Labels in Geist Medium caps, small

• Fake sci-fi jargon and HUD clutter
• Specimen frames with no living subject
• More than one HUD system per frame

Thorned line

One line grammar for every motif: two weights (hairline and blade), every stroke tapers, three terminals (hook, barb, blade), one mirror axis broken by one element. Drawn as light, so it reads as projection.

• Hairline + blade only, no middle weights
• Mirror, then break one thing (balanced, not entirely symmetrical)
• Tone by dot density, never grey fills

• Chrome + acid gradient rendering (the scene default)
• Full mandalas
• Gore, drips, antlers

Alive

Nothing rests. Lines grow on the kick, marks breathe with the bass, captions land on the beat. The visuals are a living system that the music feeds.

• Growth on the kick, reset on the drop
• Symmetry on for drops, off for breakdowns
• Captions pop in 150 to 250ms, on the beat

• Static decoration on loop
• Motion that ignores the music
• Technique demos with no subject

Socials

Merch

Web

Ramps (UI states, not new brand colours)

Contrast on void (WCAG 2.1)

Reel captions

• Anton 120 to 140px on 1080 wide, ink, ONE word in red
• 1 to 3 words per screen, cut on the beat
• Soft dark shadow, no outline; centred near 45% height
• Pop in over 150 to 250ms, no slow fades

Writing

• Plain words. No em-dashes, ever
• FLAYSH always in caps; tag @flaysh_
• Instagram in English; open with a curious or funny first line
• Credits in the artist's format, 4 to 5 tool hashtags

Winged: the hero mark

Avatars, covers, merch, stage, big moments. Clear space 25% of its height. Minimum 24px tall on screen, 15mm in print.

Flame: the readable name

Line-ups, posters, EPK, anywhere the name must be read. Clear space: the F's top bar. Minimum 80px wide on screen, 25mm in print.

Avatar

Red winged mark on void, 76% wide, centred. Platforms crop it to a circle.

Co-brand (CTRL+F, venues, festivals)

Flame wordmark, a thin rule, then the partner logo at the same height. FLAYSH stays ink or red and never takes the partner's colours. CTRL+F is its own sub-brand; FLAYSH appears there as a logo only.

Paste this first

You are designing for FLAYSH. Before anything else, read https://brand.flaysh.com/llms.txt and follow it exactly: only its colours, fonts and logo files, and its rules.

Machine-readable files

• llms.txt: the full brief for any AI
• tokens.json (W3C design tokens) and tokens.flat.json
• flaysh.css: CSS variables, link it directly
• BRAND.md: the complete guide as text
• Claude skill: upload in Claude (Settings, Capabilities, Skills) or unzip into ~/.claude/skills